Dr. Ali Boorang
Management & business insights
Perspectives on leadership, market development and the operating decisions behind business growth. Read the full articles, with sources and context.
Executive judgment2026-10-12
What an Automation Pilot Must Prove Before Expansion
A successful automation pilot gives us evidence that an application can work under the conditions tested. When the team asks to expand, my first question is how much of that result
Executive judgment2026
When Revenue Growth Hides a Weakening Business
Revenue can rise while margins, cash collection and delivery capacity weaken. A practical way for executives to examine the quality of business growth.
Executive judgment2026
An investment decision begins with the operating constraint
Before approving another project, identify the constraint, compare alternatives and name the person responsible for realizing the benefit.
Executive judgment2026
A strong executive team makes decision ownership clear
How to separate consultation, approval and execution without turning every disagreement into another meeting.
Featured interview · 202301
Building a Market Means Earning Trust
What market development in the Middle East has taught me about dealer capability, local proof, product responsiveness and the patient work of earning confidence.
Market developmentDealer partnershipsLeadership
LinkedIn article · 202402
EFL702: Heavy-Duty Work Without the Diesel Assumption
A field-focused look at why a seven-ton lithium-ion forklift matters: not as a technology statement, but as a practical answer to demanding industrial work.
Heavy-duty equipmentLithium powerMaterial handling
LinkedIn insight · 202603
Electrification Starts with Energy, Not Just Vehicles
Why industrial electrification depends on a reliable energy platform, scalable storage and engineering that creates operational value—not technology in isolation.
Energy storageElectrificationIndustrial technology
LinkedIn insight · 202604
EP Telematics Boosts Fleet Efficiency and Safety
A practical view of how real-time utilization, battery, maintenance and operator data can improve productivity, safety, uptime and total cost of ownership.
Fleet managementTelematicsOperational excellence